Channel Management and PRM Learning Resources
Channel managers need more than PRM software to be successful. They need resources and know-how, which is what this section is all about.
Whether you're new to channel management or have decades of experience, our collection of educational materials covers a wide range of topics for everyone. Our resources include blog posts, articles, e-books, case studies, and more, providing you with valuable insights into channel management and beyond.
Popular Channel Management Topics
Whether you are a seasoned channel manager looking to enhance your skills or a beginner seeking a solid foundation in channel management, these must-read articles help you navigate the complexities of running a successful partner program.
Dive into articles, case studies, and industry best practices to stay up-to-date with the latest trends and strategies in the world of channel management:
Channel Management Software Guide for High Tech 2025
Everything you need to know about channel management software in the technology industry, including benefits, market trends, key features and how to find the best one.
Read moreBLOGWhat Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreBLOGPRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Read moreLearn about Partner Enablement
A partner enablement program can help you explain how your partner program works, what your vision is for the partnership, your product's benefits, and your GTM plan — at scale.
These resources can help you design an effective and comprehensive program:
Partner Portal Usage: How do I increase it?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson.
Read moreBLOGChannel Partner Training – 4 Best Practices
Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.
Read moreBLOGChannel Partner Engagement 101
Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.
Read moreEBOOKPartner Profiles: 7 Smart Strategies for Channel Growth
Partner profiles can be rich data repositories of channel partner results and demographics if created with the end goal in mind: a successful, profitable and ongoing partner relationship.
Read moreEBOOKHow to Create An Effective Partner Training Program
Download this ebook to learn how to create partner training content that will enable your partners to be successful, delivered in a way that they're willing to use.
Read moreLearn about Channel Marketing
Channel marketing helps companies reach new customers and increase market share, and can come in a variety of forms, like co-branded collateral, events, co-written blog posts, and more.
We can help you gain inspiration for your next joint marketing initiative:
It's time to revamp your MDF program
An effective MDF program enhances the bottom lines of your company and your partners. The best programs are used by the right partners for the best activities.
Read moreBLOGAre Your Channel Partner Marketing Materials One-Size-Fits-All?
Are your channel partner marketing materials created with partner needs in mind? Find out how to easily create optimized content.
Read moreBLOG3 Marketing Development Funds Best Practices That Work
Three best practices for a successful marketing development fund program. Hint: it's not about control, but incentives and guardrails.
Read moreLearn about Channel Sales
Partners are an excellent (and often underrated) sales channel. As trusted advisors of your ideal customers, they are one of the best sales vehicles.
Find out how to leverage them to the fullest:
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners' interests in mind, and they'll register deals without too much prompting from you.
Read moreBLOGLead Distribution: Getting It Right
Distributing leads to the right partners at the right time is critical to channel sales success. Learn how to build a process that partners trust.
Read moreBLOGHow to Build a Partner Referral Program
Referral partners can be a low-friction, high-value addition to your channel. Here's how to set up a program that motivates them to send you business.
Read moreSee Channeltivity in action
Explore how Channeltivity can support your partner ecosystem, streamline operations, and drive channel growth.