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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreMarketing and the California Consumer Privacy Act (CCPA)
Marketing and the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United…
Dana Citron • 4 min read
Alcatraz Access Control Chooses Channeltivity to grow their Channel
Alcatraz Access Control Chooses Channeltivity to grow their Channel
Alcatraz and Channeltivity have united to help deliver a state-of-the-art channel and training program that fosters partner success. “As a technology-based startup carving out a new space in the secur…
Jason Jacobs • 1 min read
Channeltivity becomes HubSpot App Partner with a Certified Integration
Channeltivity becomes HubSpot App Partner with a Certified Integration
Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) soluti…
Zach Smith • 3 min read
Partner Portal Usage: How do I increase it?
Partner Portal Usage: How do I increase it?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson
Zach Smith • 5 min read
Ideal Partner Profile (IPP): Everything you need to know
Ideal Partner Profile (IPP): Everything you need to know
An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy
Zach Smith • 6 min read
What Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Liz Melton • 7 min read
Partner Enablement Program Design in 8 Steps
Partner Enablement Program Design in 8 Steps
Excellent partner enablement programs empower partners to market and sell products quickly and efficiently, driving revenue for both parties.
Zach Smith • 9 min read
Partner Recruiting: What It Is and How To Do It
Partner Recruiting: What It Is and How To Do It
Three channel leaders share advice on how to create an effective partner recruitment practice and ensure channel success.
Liz Melton • 11 min read
Three Keys to Partner Engagement
Three Keys to Partner Engagement
I was recently asked by a new customer if we had any documentation or training materials for partners that would get them more engaged and keep their new Partner Portal top of mind. I thought about it…
jason • 2 min read
PRM Best Practices: Increasing Partner Engagement with a Partner Portal
PRM Best Practices: Increasing Partner Engagement with a Partner Portal
Increasing partner engagement is an ongoing effort theme in many channel programs. In this article, we’ll explore key strategies to increase engagement across your partner base. This is the first in o…
dana • 3 min read
How to Boost Partner Engagement with Event Based Email
How to Boost Partner Engagement with Event Based Email
New partners are usually pretty engaged. When they first start working with you, they’ve got new products to promote and new opportunities to pursue. Hopefully you’ve done some joint planning and ever…
Dana Citron • 2 min read
Channel Partner Engagement 101
Channel Partner Engagement 101
Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.
Justin Romero • 4 min read