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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreStill Using your CRM to Manage Channel Sales?
Still Using your CRM to Manage Channel Sales?
CRM programs like Salesforce.com should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed for direct sales manageme…
Dana Citron • 2 min read
Deal Registration Best Practices
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationsh…
dana • 4 min read
The Best Way to Prevent Channel Conflict? Survey Says…
The Best Way to Prevent Channel Conflict? Survey Says…
What’s the best way to prevent channel conflict? The 2112 Group’s survey of North American IT solution providers, service providers and telephone agents, shows that this group finds deal registration…
jason • 3 min read
The Key to Channel Success: Managing Channel Conflict
The Key to Channel Success: Managing Channel Conflict
Managing channel conflict can be challenging for anyone. But being able to manage it can make a huge difference. A few years ago, my largest partner and I met with my executive team to solve the chann…
stacy • 3 min read
How to Minimize Indirect Sales Channel Conflict
How to Minimize Indirect Sales Channel Conflict
Notice the title isn’t “How to Prevent Indirect Sales Channel Conflict.” That’s because, unfortunately, conflict within a partner program is pretty much unavoidable. But accepting that on the front e…
melanie • 3 min read
PRM cost: What you may be missing
PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Zach Smith • 7 min read
Your Partner Portal is not a Website
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.
Dana Citron • 5 min read
Make Your Channel Recession Proof
Make Your Channel Recession Proof
A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.
Liz Melton • 8 min read
Channel Relationships: The Secret Sauce for Success
Channel Relationships: The Secret Sauce for Success
True channel marketing success comes from emphasizing channel relationships, because your partner organizations are made up of people.
dana • 2 min read
The Must-Have ROI of PRM
The Must-Have ROI of PRM
With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time mayb…
Dana Citron • 4 min read
New Channel Partner Manager? Here’s How to Excel in 6 Ways
New Channel Partner Manager? Here’s How to Excel in 6 Ways
What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.
Liz Melton • 9 min read
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
Charlotte, North Carolina, – January 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that AntWorks, a global artificial intellige…
Dana Citron • 2 min read