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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePartner Relationship Management (PRM) Definition?
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.
Dana Citron • 7 min read
The Dangers of Bad CRM Data
The Dangers of Bad CRM Data
Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.
Liz Melton • 12 min read
Easily integrate PRM with your CRM (with Checklist)
Easily integrate PRM with your CRM (with Checklist)
PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article,…
Zach Smith • 3 min read
Partner Analytics: What It Is and How to Do It
Partner Analytics: What It Is and How to Do It
Learn what partner analytics is, how to apply it to your program, and best practices to adopt along the way.
Liz Melton • 11 min read
How to Make Sure Internal Folks Understand the Value of the Channel
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.
Liz Melton • 13 min read
Channel Management ROI
Channel Management ROI
Everyone wants to maximize the channel management ROI. Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers…
dana • 2 min read
How to Choose the Best Partner Portal for Your Team
How to Choose the Best Partner Portal for Your Team
Follow our step-by-step guide to picking the best partner portal with advice from 3 channel experts who’ve bought and implemented many a PRM.
Liz Melton • 12 min read
When Is It Time To Switch Your PRM?
When Is It Time To Switch Your PRM?
Itching to switch your PRM? Use our four key questions to assess whether switching PRMs is the right move for your channel partner program.
Liz Melton • 9 min read
4 Real Examples of Partner + Channel Marketing Campaigns
4 Real Examples of Partner + Channel Marketing Campaigns
Learn more about what channel marketing campaigns are, get tips for putting them together, and gain inspiration from 4 real B2B partner marketing campaigns.
Liz Melton • 10 min read
What is Partner Enablement and How to Do It Well
What is Partner Enablement and How to Do It Well
Learn what partner enablement is and five best practices for organizing and executing a top-notch enablement program.
Liz Melton • 10 min read
What is Channel Marketing? Key Concepts and 6 Best Practices
What is Channel Marketing? Key Concepts and 6 Best Practices
Learn the definition of channel marketing and what it takes to do it well based on advice from 3 professionals who do it day in and day out.
Liz Melton • 10 min read
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Learn why it’s critical to keep enhancing your partner program and tips for how to do it from people who’ve scaled partner programs before.
Liz Melton • 10 min read